Comparison · 5 fields · checked 20 Aug 2026
Durable vs Wix
Quick answerDurable bundles an AI website builder with a CRM starting at $25/mo with no public API; Wix starts cheaper at $19/mo (billed annually) with a large app marketplace and 8 native integrations, plus a limited API for custom data, though neither lets you export the finished site as code.
Rows shaded in sienna are where the two differ. Unshaded rows are where they match — listed so you know we checked, not because we skipped them.
| Field | Durable | Wix |
|---|---|---|
| Free plan | Perpetual — durable.co subdomain only, 5 images/month, 10 AI chat messages/month, CRM capped at 10 customers | Perpetual — No custom domain; Wix-branded subdomain and ads on the free plan |
| Starting price | $25/mo | $19/mo, billed annually |
| Data export | Partial export | Partial export |
| API | — | Limited |
| Integrations | not measured | 8 listed |
Choose Durable when
Choose Durable when you want AI to write and manage your site copy and also need a basic built-in CRM — the free plan covers a durable.co subdomain, 5 images and 10 AI chat messages a month, and $25/mo removes those caps.
Try Durable →Choose Wix when
Choose Wix when you'd rather pick from a large app marketplace than rely on AI generation — the free plan has no custom domain, and $19/mo (billed annually) adds one, plus 8 native integrations including PayPal and QuickBooks and limited API access to your own site data.
Try Wix →Ordered alphabetically, not by commission.